The Romanian Public Relations Companies’ Club gathers the most important specialized public relations companies in Romania, both local and international. The Club aims at harmonizing the standards in the communication industry, as well as offering a place for expertise sharing and common understanding for its member companies. The Club offers a space for debate on communication themes, by supporting and promoting the professional dialogue and the quality of the communication professional activities. On a relatively young market such as the Romanian one, PRCC contributes to the defining of the ethical and professional conduct standards, so that both the public relations companies and their clients are able to justly appreciate the role and the results of the public relations activities.